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Invoice FinanceCreative Agencies

Invoice Finance for Creative Agencies

By Joshua Giles, Founder and Director · Reviewed by the CoreFi credit team

Last updated 20 July 2026

CoreFi is a broker, not a lender. We do not set rates and lenders make all credit decisions.

In short: £25k - £2M facility over Ongoing (12-month rolling). The cash problem in a creative agency is structural.

£25k - £2M facility
Ongoing (12-month rolling)

The cash problem in a creative agency is structural. You buy a media schedule in week one, pay freelancers in week two, deliver in week three, invoice in week four, and collect in week eight. That gap is 60 to 90 days of working capital tied up in paper. Invoice finance releases it.\n\nThe mechanic is simple. You raise a client invoice, submit it to the funder, and they advance you typically 80 to 90% of the face value the same day. When your client pays, the funder takes their advance back plus a service charge and a discount fee (the fee accrues daily, so the faster your clients pay, the cheaper the facility). You collect the remaining 10 to 20% as your reserve.\n\nWe do not place creative agencies with the high-street invoice discounters who want manufacturing debtors on 30-day terms. We go to funders who understand phased project billing, milestone sign-off, and the reality that a £200k integrated campaign might be billed in three tranches. Confidential invoice discounting keeps the funder invisible to your client. CHOCS (Client Handles Own Collections) structures keep you in charge of the credit control relationship. We decide which structure suits you before we approach any lender, not after.\n\nMedia pass-through is the question we get most. Recharged ad spend goes in at full invoice value in most facilities, though a handful of funders will want evidence the client has approved the spend. We flag that before drawdown.\n\nOne thing to be straight about: the advance rate and discount fee are set by the lender after they assess your debtor book and client concentration, not by us and not in advance. A single client making up 60% of your billings will concern most funders. We will tell you that at the first conversation rather than after you have signed a heads of terms. We are a broker; we get you in front of the right funder and price the options, but the lender makes the credit decision.

Key Benefits

  • The facility grows as your billings grow, so a new retainer win on Monday can turn into cash by Wednesday rather than waiting out the first 60-day payment cycle
  • Confidential invoice discounting means your clients see your own payment requests, not a funder's name on the statement, which matters when you are pitching a FTSE-listed brand
  • Media pass-through invoices are funded at full face value by most agency-specialist lenders, so you are not personally bridging your client's ad spend
  • No property charge required. The security is the quality of your client book, not your directors' homes
  • Once the facility is live, individual invoices are typically funded within 24 hours of submission, which takes the guesswork out of your payroll run

Frequently Asked Questions

Can milestone and phased invoices be funded?

Yes, and this is where the choice of lender earns its keep. Some invoice funders only advance against invoices where the goods or services are fully delivered. Agency-specialist funders will advance against milestone invoices, provided there is a signed client agreement and the milestone is evidenced. We specify this requirement when we match you to a lender, so you are not caught out by a declined submission mid-project.

What about invoices that include recharged media spend?

Most agency-specialist funders advance against the full invoice value including recharged ad spend. A small number want to see client approval of the media schedule before they fund it. We will tell you which category the lender sits in before you apply, not after the first invoice gets queried.

Can a new agency access invoice finance?

It is harder but not impossible. Lenders look at the creditworthiness of your debtors, not just you. If your clients are established businesses with good payment histories, a start-up agency with confirmed contracts and a founding team with a relevant track record has a reasonable case. Expect a smaller facility limit at the outset, and expect the funder to want to see client contracts, not just invoices.

How long does it take to get a facility live?

From application to first drawdown is typically five to ten working days, assuming clean client contracts, up-to-date management accounts, and no complications with your debtor book. The initial setup is the longest part. Once the facility is live, new invoices fund within 24 hours of submission and approval.

What happens if a client disputes an invoice?

This is the risk lenders price into the facility. A disputed invoice is typically removed from your availability until the dispute is resolved, which reduces your funding line for that period. Some funders include bad debt protection (full factoring with credit insurance) that covers you if a client becomes insolvent. Confidential discounting does not include that cover. We lay out the difference before you choose a structure.

Invoice Finance calculator

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Invoice / ledger value£50,000
Advance rate85%
Service fee1.5%

Cash advanced now

£42,500

Fee

£750

Net received

£49,250

Held back

£7,500

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CoreFi is a trading name of JG Core Ltd (Company #16218779, England & Wales). CoreFi acts as a commercial finance broker and does not provide regulated financial advice. All products described are unregulated business-to-business finance. Information on this page is for general guidance only and does not constitute a formal offer of finance. Terms, rates, and availability are subject to lender criteria and may change without notice.