APR vs Effective Rate
Learn what APR really means in the UK, how daily interest is calculated on credit cards, and why the stated APR can differ dramatically from the actual cost of borrowing.
Quick answer
- APR includes:
- interest, compounding and compulsory fees
- Representative APR:
- given to at least 51% of accepted applicants
- Daily card interest:
- purchase rate ÷ 365
- Typical card APR (2026):
- about 23% to 25%
- Interest-free period:
- up to about 56 days, if paid in full
APR is the yearly cost of borrowing with compounding and compulsory fees included, so it is higher than a card's simple purchase rate: a 20.9% purchase rate is a 23.0% APR. The advertised, representative APR only has to go to 51% of accepted applicants, so yours can be higher. Clear the balance monthly and you pay no interest.
Last updated
What does APR actually mean?
APR (Annual Percentage Rate) is the total cost of borrowing expressed as a yearly rate. Under the FCA's consumer credit rules (CONC App 1, which carries the Consumer Credit Act 1974 regime), it is worked out the same way by every lender and includes:
- the interest rate, compounded, so interest charged on interest is already inside it;
- compulsory fees, such as a card's annual fee or a loan's arrangement fee.
It leaves out optional fees: cash withdrawal fees, balance transfer fees, late and over-limit charges.
What is the difference between the advertised APR and the effective rate?
A credit card quotes two numbers. The purchase rate is the simple annual interest rate, used to work out each day's interest. The APR is that rate compounded over a year, plus compulsory fees.
| Card with no annual fee | Figure |
|---|---|
| Purchase rate (simple, per year) | 20.9% |
| Daily rate (20.9% ÷ 365) | 0.0573% |
| Compounded monthly over a year | 23.0% |
| APR on the advert | 23.0% |
So the APR already is the effective annual rate. The number that can mislead is the lower purchase rate, or a monthly rate (1.74% a month sounds small; it is 23% a year).
What is the difference between representative and personal APR?
| Term | Meaning |
|---|---|
| Representative APR | The rate in the advert; at least 51% of accepted applicants must get it or better |
| Personal APR | The rate you are actually offered, based on your credit file |
Up to 49% of accepted applicants can be offered more, so check the personal APR in the pre-contract information before you sign.
How is credit card interest worked out each day?
Interest is charged daily on the balance, at the purchase rate divided by 365:
20.9% ÷ 365 = 0.0573% a day
On a £2,000 balance that is about £1.15 a day, or £34.36 over a 30-day month. Each month's interest is added to the balance, and that monthly compounding is what lifts 20.9% to a 23.0% APR.
Why can the real cost be higher than the APR?
- Optional fees sit outside it. A 3% cash or balance transfer fee is extra.
- Promotional rates end. A 0% deal reverts to the standard rate, often 22% to 25% APR.
- Paying part of the balance. Pay less than the full statement balance and most cards charge interest on the purchases from the date you made them, not only on what is left. This is losing your interest-free period.
- Cash withdrawals. Usually a higher rate, charged from the day you take the cash, with no interest-free period.
How do you work out a balance transfer payoff date?
Divide what you owe, fee included, by what you can pay each month, and check the answer against the length of the 0% offer.
£3,000 moved at a 3% fee = £3,090 owed. Over a 24-month 0% offer that is £128.75 a month.
Pay less and whatever is left when the offer ends starts accruing at the standard rate, so set a fixed monthly payment for the amount that clears it, not the minimum.
Is a personal loan cheaper than a credit card?
| Feature | Personal loan | Credit card |
|---|---|---|
| Interest | Usually fixed | Variable |
| Repayment | Fixed monthly payments | Flexible (minimum or more) |
| Typical APR (2026) | 6% to 15% | 19% to 30% |
| Paying off early | Lender may charge up to 1% of the amount repaid (0.5% with a year or less to run) | No charge |
£10,000 over five years at 8% APR costs about £2,086 in interest (£201.43 a month). The same balance cleared over five years on a 23% APR card costs about £6,198. If card debt will take more than a few months to clear, a cheaper loan or a 0% transfer usually costs less.
How do you avoid paying interest at all?
Pay the full statement balance every month by the due date. Do that and the APR never applies to purchases: the interest-free period is typically up to 56 days from the purchase date.
Frequently asked questions
Is APR the same as the interest rate?
No. The interest rate (on a card, the purchase rate) is the simple yearly rate used to charge each day's interest. APR adds compounding and compulsory fees, so it is higher: a 20.9% purchase rate is a 23.0% APR on a card with no annual fee.
Why was I offered a higher APR than advertised?
The advertised rate is a representative APR, which only has to go to at least 51% of accepted applicants. Lenders price the rest on their credit file, so up to 49% can be offered more. Your personal APR is in the pre-contract information.
Does APR include fees?
It includes compulsory fees, such as an annual card fee or a loan arrangement fee. It leaves out optional ones, such as cash withdrawal, balance transfer, late payment and over-limit fees.
How much interest will I pay on £2,000 on a credit card?
At a 20.9% purchase rate (23.0% APR) about £1.15 a day, or £34.36 over a 30-day month, if you do not clear it. Pay the full statement balance by the due date and you pay none.
Explain Like I'm 5
When you borrow sweets from the sweetshop, the shopkeeper charges you extra sweets for the favour. APR is how many extra sweets you owe after a whole year. The trick is: if you always pay back all your sweets before bedtime, you never owe any extra at all!
Key Takeaways
- Representative APR only applies to at least 51% of approved applicants, your rate may be higher.
- Credit card interest compounds daily, making the effective annual rate higher than the stated APR.
- Paying your full statement balance each month means you pay zero interest regardless of the APR.
- Cash advances attract a higher rate with no interest-free period, avoid them where possible.
Put this to work on your own money
CoreFi brings your accounts, investments and tax into one live picture. Join the waitlist and we will email you when it opens.
No spam. One email when it opens, and you can leave the list at any time.
Educational only - not financial advice